MOO Design works wonders

Fraser Doherty
  • Di Fraser Doherty
  • 28 mag 2012

You know when you’re making jam with your gran as a teenager and you suddenly think “I reckon I could turn this into a global super brand?” No, neither do we – but Fraser Doherty does! Founder of SuperJam, a hugely successful jam making business that supplies over 2,000 supermarkets, Fraser’s keen eye for business came at a very early age – which proved to be as much a hindrance as a help. “I was 14 and selling jam at farmer’s markets and little shops” Fraser tells us.

He left school at 16 to make jam full time (“thankfully my parents didn’t try and stop me!”) and found himself pitching, X Factor-style, to Waitrose (a large UK supermarket chain) - wearing his dad’s suit! “They explained that there was a long way to go until a kid could ever supply a supermarket. I'd have to set up production in a factory and create a brand and do a lot more work on my recipes. But he explained if I could do all that then, he would think about giving it a shot. He probably never imagined he would see me again.”

Interested? We thought so! If you'd like to hear more, listen to Fraser's podcast below:

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