It’s one thing to correctly identify a gap in the market – it’s quite another to research it beyond all reasonable doubt! But that’s exactly what founder and CEO of Great British Chefs, Ollie Lloyd did – a 3 month immersion in the online food business, followed by the creation of a really specific brand identity. Great British Chefs exists to bridge the gap between interest and expertise in cooking – but with a really specific remit; “our intention was not to build a business that was about chefs. Our intention was to try and find a business that could sustainably own a space within the on-line food world.” Ollie says. And he wasn’t taking any unnecessary risks “I re-mortgaged my house in order to create Great British Chefs.” Ollie told us “But this wasn't some kind of eureka moment. This was built of steady, deep research, over three months seeing where the gap is in the market.” Well, they do say slow and steady wins the race.
Interested? We thought so! If you'd like to hear more, listen to Ollie's podcast below:
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