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I used to love playing classic video games when I was a kid, and I thought it was a fun, genial way to represent competitive tennis as something that everybody could learn, no matter what ability you are

About the design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.

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